Let me cut to the chase. I want to train you. For free. For seven weeks.

My promise to you is that you'll lose a minimum of 14lbs (one stone) in that time.

If you're sold already, fill in the form below and we'll get to chatting. If you need a bit more persuading, keep reading.

Trainers are incentivized to keep clients on their roster indefinitely. If you leave, they don't get paid. Your success is not in their best interests.

The classic personal training model is broken. And it's time for something different.

But today, the fitness landscape has never been more confusing or intimidating for newcomers.

Fitness influencers in your local gym have you feeling judged, put off, and unmotivated. Even worse, online they'll make up new fads to keep themselves relevant, adding fuel to the confusing fire.

First Atkins, then Paleo, then Keto. Low fat, high carb, or no-carb? Ozempic?!Which one is it?!

The truth is, the principles that will change your body for good are timeless. You deserve to know what they are.

It's my mission to share them with you.

I have a plan to do it, but I need your help.

I need to know the plan works. I need evidence.

I want you to be that evidence.

Here's what I propose...

I'll train you for seven weeks.

In that time, it's my promise to you that I'll help you lose 14lbs (1 stone).

Two pounds a week, for seven weeks.

This is a trial run, where I'll test that the infrastructure, methods, and systems I have in place work as I expect them to.

I won't charge you a thing.

Seven weeks. 14lbs. No cost.

But I'm not done. Here's the best part...

Since this is new, there might be hiccups. If you don't hit the 14lb goal, I'll continue working with you until you do. For free.

But there's still more...

Since I want the best transformations to showcase that my methods work, once you hit seven weeks, you've got the chance to up the ante. For a small fee, we'll push it to twelve total weeks, and aim to lose a minimum of 20lbs total.

What's the catch?

I already mentioned it.

You have to agree that I can use your before and after pictures to promote my future services.

That's it.

Don't worry, I'll anonymize the pictures. No one will have to know it's you who made that jaw-dropping transformation.

Who's coaching you?

Hi, I'm Alex.

I've been training since I was 12 years old, when I'd finally had enough of being the slow, chubby kid dragging himself around the rugby pitch after the faster kids.

While training has been a constant for me, it took me a long time to nail the diet aspect.

I ate in a calorie deficit for years without even realizing it. In short bursts, calorie deficits keep you lean and healthy. Propogated for years with high levels of activity, your body compensates to survive.

Your energy flatlines. Your mood is suppressed. The hormonal processes that keep you functioning downregulate.

When I moved away from home, I started trying (mostly failing) to piece together the nutritional puzzle.

At first, I was broke. I knew I needed protein, but it's the most expensive part of a meal. I didn't know what to buy, or how to prepare what I bought.

Everything I cooked tasted awful. And cooking took so. much. time.

I liked lifting weights so... Pizza. Beer. Indian food. Chinese food. Burger 'n fries. Anything goes! At least, once I had a little money.

My bodyweight fluctuated wildly as I repeatedly leaned on my damaged self-image as motivation to crash diet my way from 200+lbs down into the 160s.

In that time, it felt like I was doing everything wrong.

But I still made progress.

Listen, I made two incredible discoveries during that time.

First, I learned how to fix my relationship with food. I learned how to prepare it. I learned, across more than half a dozen attempts of successfully losing 25+lbs and putting it all on again, the cast-iron principles of dieting that I now swear by.

Second, I learned that muscle mass is magic. It adds shape beneath any fat you're carrying to make you look better even at the same bodyfat percentage.

It costs so much energy to build and retain on your body, that so long as you give it a reason to stick around, it increases your basal metabolic rate so you can eat more and still lose weight.

Even better, muscle mass loves a calorie surplus. If you struggle with prolonged diets, short diets followed by periods where you put an abundance of calories to good use by building muscle in the gym is what works.

So what's next?

If you're reading this, you've tried to lose weight before. Most people have.

Let me guess how it went...

You deprived yourself of everything you liked for an arbitrary period of time. You isolated yourself from social events, ate and lived miserably while doing it, and in the end put all the weight back on once you gave up the unsustainable habits that got you your results.

This simply does. not. work.

Here's what I learned from thousands of hours of reading bodybuilding magazines in my teens, studying the leanest people in the world:

Building as much muscle mass as you can naturally is the only "diet hack" that truly works.

Why?

Because muscle is magic.

Muscle mass is calorically expensive.

Muscle mass requires energy (calories) just to survive on your body. The more of it you build, the more you can eat and still lose weight.

Add 20lbs of muscle to your frame, and you'll experience the following benefits:

• Dieting is more comfortable.
• It's possible to diet more aggressively and hit your goals faster.
• You can eat enough to stave off micronutrient deficiencies, keep energy high, and still lose fat

"But building muscle takes time... right?"

Wrong.

As an untrained individual, your body is primed to make rapid adaptations to the entirely new stimulus lifting weights provides.

You have about a year to seize full advantage of this window of opportunity and pack on as much muscle mass as you can.

But, in that year, you can put on enough muscle mass to stagger your friends, your spouse, and your kids.

All you need is three hours a week.

We're here to show you how.